The content of the article:
- Love for place names
- "We support the national producer!"
- Largest factory
- New generation battery
- The right choice of partners
- Logo
- Guarantees
- Charity
- Active sponsor
- Sedan from scratch
When Hyundai representatives announced their new "Modern Premium" management strategy at the 2011 US International Auto Show, automotive experts confidently stated that Koreans would introduce new, unusual and reliable cars to the public in the next five years.
Hyundai from the first days of its existence showed calm confidence, developing its lineup. This is the only company that has never failed testing from the most authoritative magazine of American and European consumers "Consumer Reports", was able to unobtrusively conquer the world market and quietly became the main competitors to the entire German and American auto industry.
The most interesting moments in the history of the brand
1. Love for place names
How can you show respect for your neighbors? This is done differently in different countries. Korean restraint and diplomacy allows you to win the hearts of fans around the world, naming your cars after beautiful American cities.
In 1999, a new best-selling SUV was introduced - the Hyundai Santa Fe.... Santa Fe is a beautiful American town located in the southeastern state of New Mexico. Santa Fe has about ten sister cities around the world, one of them is the South Korean city of Icheon. It is noteworthy that ceramics and art objects, which are popular in America, are produced in Icheon.
In 2004, the brand released the Hyundai Tucson compact crossover, the first generation of cars produced in Canada. The model received its name in honor of the city of Tucson, located in Arizona. Tucson is also considered twinned with many cities, but there are no South Korean ones there.
The manufacturers explained the name of the model with dignity and without a shadow of servility. “Tucson is a unique city in the desert. There is an engineering miracle among the sands. Our crossover is the same: resilience, democracy and beauty. "
After the show of the model, the Tucson was named one of the most interesting and promising car of the year. It is the most popular compact crossover in the world today.
2. "We support the national producer!"
This is not a motto on a 90s poster. This is the daily policy of the South Korean car company. Hyundai has its own steel mills for the production of automobiles and produces all the steel on its own. There is only one other automobile company in the whole world that has a closed production cycle at its main plant - this is the Scania factory in Södertälje.
Hyundai Steel Co., Ltd only produces steel for its vehicles. Export is not provided, but the cost of Hyundai produced at home is reduced significantly. This allows the brand to keep the first places in the Asian car market, slowly and systematically squeezing Toyota and Honda from the first positions.
3. The largest plant
In the global automotive industry, Hyundai ranks fifth in terms of production. All over the world, the company employs 78,000 people only.
The US market has been actively developing since 1986. In Ann Anbor, Michigan, the Hyundai America Tech Center was founded to develop new automotive technologies, and Hyundai soon surpassed VW to build the world's largest car factory.
Ulsan Factory Hyundai surpasses the VW plant in Walsburg both in terms of production area, and in the number of cars produced per year, and in ... the strength of the strikes that periodically shake the Korean manufacturer. The last workers' strike in 2013, connected with the refusal of the company's management to raise wages, brought multimillion-dollar losses to the famous brand.
In fact, in the territory occupied by Ulsan Hyundai, there are five combined factories. The production capacity of the factory is one car in ten seconds, the area is 15 thousand square meters. km. (Volkswagen has only 7 thousand), the number of employees is 34 thousand people, several thousand workers have not left the territory of the plant for more than ten years. In the green zone, hostels are located and the necessary urban infrastructure is equipped: shops, cafes, 24 restaurants, 2 hospitals, etc.
4. New generation battery
The company's engineers and designers have proposed a completely new approach to deciding which batteries to install on their electric vehicles. While European manufacturers use a standard lithium-ion battery for their cars, Koreans have come up with the idea of installing a lithium-polymer battery.
The use of polymer electrolyte instead of liquid electrolyte made it possible to reduce the weight of the car - the battery became more compact and makes it possible to increase the energy consumption of the charging cell. It is the world's first zero-emission vehicle.
5. The right choice of partners
Do not think that only South Korea is credited with the fact that Hyundai has gained such popularity today. The manufacturer himself is willing to share the well-deserved fame with his partners.
The first and main partner of Hyundai was a brand with a worldwide reputation - Ford Motor Company. In 1968, the two companies entered into an agreement through which Ford began assembling its cars at a South Korean plant. In return, Hyundai received Ford technology for the production of light trucks and passenger cars.
Thirty years later, in 1998, the merger with Kia Motors gave a new start to the development of the company. The united holding Hyundai Kia Automotive Group was able to present original models to the market:
- Hyundai County... The bus, which first entered the market in 1998 and has firmly taken its place among the passenger transport of the Russian Federation. Produced at the Taganrog Automobile Plant and KuzbassAvto LLC.
- Hyundai veloster... The subcompact hatchback, produced since 2011, has an asymmetrical door configuration. There is one large door on the driver's side, and two small doors on the passenger side.
6. Hyundai logo
"As you name the boat, so it will float." The Eastern tradition presupposes a careful and reverent attitude to words - in Asia it is generally difficult to find a brand whose name is chosen incorrectly. Hyundai ?? - not an exception. The hieroglyph means "modernity" in all its manifestations. It is impossible to find a model in the company's line of cars that would lag behind its time.
The "H" icon in the oval is not the first letter of the brand name, it is a handshake between two people - a satisfied customer and a responsible manufacturer... The oval represents the entire globe. Even if you do not delve into all the complexities of decoding a confusing symbol, the logo looks very calm and unobtrusive. There are no aggressive lines that are familiar to the European buyer. It is mesmerizing and credible.
7. Warranties
In the late 1980s, Hyundai offered an unprecedented 10-year warranty on their vehicles. This came after criticism of the Excel model that was offered to the American consumer. The criticism was ... the low cost of the car.
The subcompact Excel sold well in America, and newspaper hype was raised by unscrupulous competitors directed against the Korean manufacturer. In response to this, the imperturbable "oriental people" simply provided a guarantee for their cars.
Today, all Hyundai models are provided with a factory warranty of at least 5 years. If the car was purchased from a company representative, the mileage during this time is not counted.In addition, car owners are offered round-the-clock free calls to receive technical assistance and the opportunity to undergo a free technical inspection once a year (during the warranty period). Technical control consists of:
- Replacement of all light bulbs.
- Headlight cleaning.
- Tire checks.
- Replacements of all fluid systems (oil, brake fluid, coolant, etc. are changed).
8. Charitable activities
In 1998, Hyundai's English dealers created the non-profit organization Hyundai Hope on Wheels to raise money to support children at risk of pediatric cancer. It is a poorly understood disease that affects children in their first year of life. According to statistics, every fifth case of cancer diagnostics in children under 6 months belongs to the pediatric category.
Actively supported by the head office, Hyundai has raised over US $ 100 million for research in this area of medicine. It is known that the lion's share of the transfers to the charitable foundation was made by the company's management, but no one will ever know the exact numbers and surnames.
9. Active sponsor
Hyundai Motor Company is proud to be the exclusive automotive sponsor of the EURO and FIFA World CUP. It is not only teams participating in world championships that receive assistance in organizing tournaments. Among the "sponsored" brand:
- Women's Football World Cup.
- Confederations Cup.
- Youth cups U-20 and U-17.
- National Athletic Association NCAA.
- World Archery Association.
- World Taekwondo Championships.
- Cricket World Championships.
Hyundai is the official sponsor of the French club Lyon. But the main focus of the company is on the organization and conduct of the rally.
The brand debuted at the 49th International Rally in Sweden in 2000. In the same year, the Hyundai team finished seventh and eighth in Rally Argentina. The first victory took place in 2014 at the Rallye Deutschland.
In 2004, the Hyundai team took part in the World Championship, where they were able to take the top lines of the winning list. The experience gained allowed the company to launch the i30 N track model.
10. Sedan from scratch
In 1985, the popular Hyundai Sonata debuted. The sedan was designed and built from scratch. All component parts were produced in South Korea, the only imported unit was a licensed Mitsubishi engine. But it was not until 1989 that the company gained complete independence with the release of its first 1.5 liter Alpha engine. The Korean brand has spent a record amount in the entire history of engine building on the creation of its engine - 125 million US dollars.
Continuing the victorious, unhurried march around the world, the company demonstrates constancy in development and is responsive to all innovations. Your motto “New thinking. New opportunities" Hyundai was not chosen by chance - they justify it completely.
Hyundai
